A bug-out bag is not about urban rioting when the poor people come after the rich people, or disappearing into the woods when the black helicopters come, repelling blue-helmeted invaders, I mean, zombies. It's for "you have to evacuate now because of hurricane/earthquake/your house burned down, and it might be a good idea to have a preassembled grab-and-go survival kit". Ask the people in New Orleans whether a bug-out bag is for power-fantasy "roleplay" or a tool for surviving a natural disaster. Do you really think the response to a 7.2 quake on the Hayward would be any less Keystone-Cops than the Katrina response?

Yeah, I have a bug-out bag that lives in the trunk of my car. No, it doesn't have a gun it it. No, I don't have it for waging guerrilla warfare against the "gummint that took my jerb". Neither does anyone else I know who has a bug-out bag (well, except two, but that's out of about twenty that I know of first-hand). Don't believe everything you read in a marketing message or on the Internet. Some of the people you might be misled into dissing might be your friends.